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UNDERSTANDING MY PRACTICE AND BENCHMARK ASSESSMENT Please enter your personal and company details, before proceeding to the assessment. Fields marked with an * are required.

Name*		Surname*
Email*		Phone Number*
Your Position		Practice Type
Company Name (Tied agents only)		Years in Operation

Number of Advisers / Associates / Partners (inc. Principal) currently in your practice		Number of Associates/Partners you plan to have in your business (please tick)
Number of staff (Full Time Employed)
How many years before you may exit your business?		Likely successors (please select best answer)
What is your rate per hour? (Annual income / hours worked per annum)		Average staff rate per hour?

QUALITATIVE DIAGNOSTIC In this section, please provide a response to the following questions relating to your business. *1 = strongly disagree, 2 = disagree, 3 = neutral, 4 = agree and 5 = strongly agree* .

Commercial Overview		1	2	3	4	5	N/A

1	Our practice has a current business plan in place that includes our vision, business/ learning objectives and strategies.
2	We review our business plan on a regular basis.
3	We are on track to achieving the vision and objectives in our business plan.
4	All staff are aware of our business plan, vision, objectives and strategies and understand how they will be achieved.
5	We have a process/forum in place to make strategic business decisions (e.g. a Board of Advice).
6	We review our management and financial reports on a monthly basis.
7	We understand how profitable each client segment or service is, in any given year.
8	Our profit performance is in line with our expectations & business objectives.
9	We have an accurate knowledge of the value of our business
10	Overall, we believe that our commercial structure is effective.

Marketing Overview		1	2	3	4	5	N/A

1	Our marketing plan includes details of our segmentation, service offer, pricing, target client profile, marketing objectives and strategies
2	We review our marketing plan and our performance against the defined objectives on a regular basis.
3	We have a good understanding of what marketing activities work for our practice & why.
4	We allocate at least 4% of our revenue budget towards marketing activities.
5	We have a clear understanding as to what differentiates our client service and value offering.
6	Our client value proposition, service offer and pricing structure is clearly articulated and continually reinforced to our staff and clients.
7	We have strategic alliances with third party providers (e.g. Accountants), which are working as planned.
8	Our communication with clients is relevant, well planned & proactive
9	We believe we are successful at generating good quality client referrals.
10	Overall, we believe that our marketing function is effective.

Operations Overview		1	2	3	4	5	N/A

1	Our practice has clearly documented internal policies and procedures.
2	All staff have been trained in these procedures and are able to access them easily.
3	We track all work tasks within a workflow management system.
4	We are able to monitor the progress of day-to-day tasks.
5	We know how long it usually takes to complete the key tasks in our business.
6	We are confident that we have the operational capacity to achieve our business objectives over the next 6 - 12 months.
7	We are able to deliver a consistent level of service to our clients regularly due to our systemised business model.
8	Key client information is easily accessible by all staff.
9	All staff members are aware of our disaster recovery plan.
10	Overall, we believe that our operations are effective

People Overview		1	2	3	4	5	N/A

1	All of our staff have up to date job descriptions.
2	All staff have an employment handbook detailing employment conditions, which is revised annually
3	We have an effective performance management process in place.
4	We have a training and development plan in place for all of our staff.
5	The rewards and remuneration staff receive is clearly linked to their performance and authority.
6	Our Sales staff have an effective "non compete" agreement, should they leave
7	We are able to retain good quality staff.
8	Staff motivation and morale is high.
9	We regularly communicate with staff about business performance and operational issues.
10	Overall, we believe that our people management is effective